PRESS RELEASE – for immediate release
ESTEEM HAIR BEAUTY SPA ARE PUTTING BIG SMILES ON LITTLE FACES
FROM SUNDAY 1st MAY, 2016
WHAT: ‘Salon Select Smiles for Starlight’ – an industry fundraising initiative in support of Starlight Children’s Foundation.
WHEN: The month of May
WHERE: Esteem Hair Beauty Spa
Proudly supporting Starlight Children’s Foundation and together with the Australian Hairdressing Council and its other Salon Select members, Esteem Hair Beauty Spa is taking part in an exciting industry fundraising initiative, ‘Salon Select Smiles For Starlight’, now in it’s second year.
Every minute of every day a child is admitted to a hospital in Australia, and for thousands of these children and their families, this admission will change their lives forever. Starlight is there to brighten the lives of these seriously ill children, turning fear, pain and stress into joy, fun and laughter and now so is Esteem Hair Beauty Spa.
To celebrate and align with national Starlight Day (Friday May 6), the ‘Salon Select Smiles for Starlight’ initiative will commence on Sunday 1st May and continue for the entire month of May. During this time, Esteem Hair Beauty Spa will be working together with other Salon Select hairdressing salons across the country to help raise $130,000 in order to grant 20 life-changing Starlight Wishes to seriously ill children and their families in Australia. Last year saw Salon Smiles for Starlight raise over $77,000 to grant 10 wishes, and the Australian Hairdressing Council alongside all participating salons want to double this in 2016.
A Starlight Wish is a once-in-a-lifetime experience for a seriously ill child and their family and is the gift of hope during the toughest of times. In order to make this incredible goal a reality, Esteem Hair Beauty Spa, will be giving clients the opportunity to help spread the smiles during the month of May by simply adding $1 to any hair Beauty or Spa service at point of transaction.
Although this may seem like small change for some, Esteem Hair Beauty Spa believes that as a community, we can work towards big change to replace pain, fear and loneliness with joy, fun and laughter for the Starlight kids.
Saturday, May 7th, is the AHC National Dress Up Day in honour of Starlight Day – the MANE EVENT for Salon Select Smiles for Starlight. In honour of this special day, a national Pyjama Dress Up Day will be held across all participating salons! Yep, you guessed it; all of our stylists will be encouraged to show up to work in their PJ’s to raise awareness of this incredible cause. Do you love your stylist? Support their right to wear their uggs and flannels to work, and book your appointment in on Pyjama Dress Up Day!
To show your support for this national fundraising initiative, and help Esteem Hair Beauty Spa give the gift of a smile, please contact Esteem Hair Beauty Spa on (02) 47 223250 to book in for an appointment during the month of May.
If you are not due for a cut or colour during the month of May, you can still show your support for the campaign by donating securely online at http://fundraisingforstarlight.gofundraise.com.au/page/SalonSelectSmilesforStarlight
For more information regarding the ‘Salon Select Smiles For Starlight’ campaign, please visit https://www.salonselect.com.au/salon-smiles-for-starlight
For local media enquiries, please contact Martin Lazare at Esteem Hair Beauty Spa on (02) 47223250
For national media enquiries, contact email@example.com
About Starlight Children’s Foundation
Every minute of every day a child is admitted to a hospital in Australia and for thousands of these children and their families this admission will lead to a diagnosis that will change their lives forever. Starlight is there to brighten the lives of these seriously ill children, turning fear, pain and stress into joy, fun and laughter.
For more information on The Starlight Children’s Foundation, please call 1300 727 827 or visit www.starlight.org.au
About the Australian Hairdressing Council and Salon Select Salons
The Australian Hairdressing Council (AHC) is the National Industry Body for the Australian
Hairdressing Industry. It sets standards for salons and represents the professional hairdressing industry nationally. Its members are ‘Salon Select’ accredited salons, product companies and associated industry members who have united to ensure that operational standard are high; career interest and recruitment improves; and the Federal Government recognises and responds to unique industry issues.
For more information on the AHC and Salon Select Salons, please visit www.salonselect.com.au