Keratin Treatment

Keratin Treatment

0% Formaldehyde, 100% Gorgeous hair

The Guava Latino ™ Keratin Smoothing System is a professional salon-only hair smoothing treatment and an intense restorative treatment, designed to help you finally take control of your hair. You’ll achieve smooth, manageable, healthy and shiny hair, that can last up to 4 months. The results can vary depending on the condition and type of hair you have, and it is critical you use the Guava Latino Keratin Aftercare products, but the results are remarkable.

What’s unique about Guava Latino Keratin is that it not only smoothes and relaxes hair, but it’s also an intense restorative treatment. One treatment, two fantastic results – smooth and healthy hair in the one sensational treatment!

The treatment itself takes between 1.5 to 2.5 hours for longer hair and is only done by your hairdresser. All salon professionals who offer the Guava Latino Keratin Smoothing System are trained by Guava in all aspects of treatment application.

Guava Latino Keratin also comes with specific shampoo and conditioners designed to prolong the smoothing effect of the treatment. These keratin-infused take home products are available from your hair straightening salon in penrith.

How does Guava Latino Keratin work?

Keratins are naturally occurring proteins that make up 70-80% of our hair. As we mature and chemically alter our hair, we can lose a substantial amount of natural keratin, leaving it dull, frizzy, coarse and unmanageable.

Guava Latino’s blend of keratin proteins and unique amino acids penetrate deep into the hair as well as coat the cuticle layer. It works through disulfide bond realignment, but doesn’t damage the essential hair fibre. During the smoothing process, powerful nutrients are also placed along the hair, revitalising and reconditioning it.

The results speak for themselves – your hair has amazing shine and lustre, a rich smooth finish, added strength and resilience to external elements, plus deep conditioning.

When used on damaged, coloured, permed or chemically treated hair, it rejuvenates cuticles, vastly improving the health and vitality of hair. Latino’s unique blend of keratin and amino acids work together to smooth, soften, enrich and protect hair. It even helps protect your hair from intense heat process like flat ironing, hot curling and blow-drying.

Unlike some keratin-based smoothers, Guava Latino Keratin replenishes the condition of the hair without changing or damaging its molecular structure. It’s a highly effective yet safe formula that provides the maximum amount of hair smoothing, without any trace of formaldehyde. That’s right… it’s 100% formaldehyde free. 

Be Warned: Some keratin smoothing products are claiming to be formaldehyde free but the truth is that trace elements of this chemical can be generated during the hair smoothing process. The new Guava Latino in salons now has 0% formaldehyde, nor is any trace of formaldehyde released at the time of the treatment or after the treatment is done.

Here’s the Guava Latino Keratin fast facts:

What does Guava Latino Keratin do?

It provides a professional ‘salon-only’ hair treatment that gives a smoothing effect to hair that can last up to 4 months. It also provides a deep nourishing treatment at the same time.

Does Guava Latino Keratin have ANY formaldehyde in it?

Absolutely not. Unlike some, formaldehyde is not an ingredient and nor is it a by-product of the smoothing process. All Guava Latino Keratin products are 100% formaldehyde free.

Does it really last up to 4 months?

Yes, the Latino treatment can last up to 4 months… up to… 4 months. Now, it’s important to note that results can vary. It depends on the health of the hair, the application process itself and adherence to after-treatment care.

How long does it take?

Longer hair can take about 1.5 to 2.5 hours.

Does it suit every type of hair?

It sure does. We have carefully universalised the Latino™ Keratin Smoothing System. Put simply – there is no type of hair that Latino can not help smooth and repair. Coloured, bleached, relaxed or virgin – respecting the sensitivity and history of every hair type. In fact, the results can be more prolonged for fragile hair because the active components have a deeper, longer-lasting action.

What if you’re pregnant or breast feeding?

The treatment doesn’t have any harmful components that would prevent application for pregnant or lactating women.

After the treatment, what do you have to do at home?

Basically, looking after your Latino treatment at home means better results. To maintain results, you must use the Guava Latino Keratin Shampoos and Conditioners as directed. The unique Latino formula in these after-care products helps to smooth your hair and this process is vital for the longevity of the treatment.

Can you wash your hair after the treatment?

To maximise the relaxing effect, leave the treatment in for 48 hours before your first wash. You can in fact rinse your hair on the same day as the treatment, but for coarser hair you may want to just leave it on for the full 48 Hours. We also recommend waiting 48 hours before using ties or bands in the hair. It just helps to ensure the hair stays kink and frizz free. It’s worth noting that leaving the treatment in longer than 48 hours has no benefit to the hair either, as it stops working after the 48 hour time frame.

What about subsequent treatments?

The Latino treatment can be applied as soon as, every 20 days. Even though it can last up to 4 months, it is a smoothing and conditioning treatment. If maximum volume reduction is sought, multiple treatments can have a cumulative effect. It’s up to you to decide how much smoothing you prefer.

How will it affect my hair colouring?

It is strongly recommended that you have all your colour services done AFTER the Guava Latino Treatment. If you have a colour treatment before hand, you risk the possibility of premature colour fading. For permanent colour treatments, a one week (7 day) break is essential. The quality and longevity of the Latino Smoothing System will be affected by pH exposure if the hair is not given the week to settle. Semi-permanent colours and toners can be done on the same day as the Latino treatment but still after the colour treatment.