Sarah Beth Macpherson L’Oréal Professionnel i-D ARTIST!

Sarah Beth Macpherson L’Oréal Professionnel i-D ARTIST!



We are So very excited to announce we have a Loreal Professionnel i-D ARTIST in Penrith!

Our Sarah Beth Has been Chosen to be part of this 2 year talent development programme, with a focus on developing all aspect of hairdressing both in colour and styling.

She is one of ten stylists chosen from around Australia to gain knowledge through training, working on exciting industry events and L’Oréal Professionnel initiatives

Training is provided by L’Oréal Professionnel ambassadors, award-winning hairdressers with vast experience both internationally 
and in Australia!

So what is an i-D ARTIST?

  • A committed progressive hairdresser
  • A Talented Hairdresser
  • Someone who is fashion focused and passionate about the industry
  • Self motivated and interested in career development
  • Aspires to represent L’Oréal Professionnel as part of the artistic team


How did Sarah Beth get in? 

Sarah completed a submission which was in the form of one of her favourite UK magazines “OK Magazine” Where all the covers have an eye shut or covered. SB decided to have her cover wearing sunglasses with a shade out. – Nice One!

It contained Sarah’s Career Biography Achievements both International & Local and photographs of her work

Here is an example


Sarah Beth Was then selected as a finalist and was invited to Sydney to attend a workshop.

In this workshop she showed off her hair skills in groups & solo and presented her work to the judges.

This workshop was also held in other states around the country and from those the judges chose 10 i-D Artists!

Sarah Beth your an i-D ARTIST!

“getting into the i-D ARTIST team is a huge achievement for me in my career, i am excited for all that lies ahead in the next 2 years for me and my team!”

We are all proud of you SB keep up the great work!

Marty Allison & The Esteem Team xx 

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